Ready For More Cowbell

The Seriously Unserious Gravel Ride Is Back!

"America's 4th-Hardest Cow-Themed Gravel Ride ... in a California Wine Region ... Not Called Napa or Sonoma" stampedes back October 25, 2025

Welcome to the gravel event where serious cyclists come to unserious, where world-class wine country meets wild gravel adventures, and where our Lanterne Moouge finisher becomes the day's biggest legend.

Sure, we've got timed segments for the competitively inclined. Yeah, there are awards across all four routes. And well, Bicycling Magazine named it a top-10 must-ride gravel event for 2025. But what really sets us apart? We're the event that feels like coming home to your herd – if your herd happened to love gravel and really bad cow puns.

Join our 4th year of proving that the best rides aren't about being first – they're about being part of something MOOvelous.

3 Routes, Limited Spots

Roam Your Perfect Pasture.

From first-time grazers to seasoned stampeders, we've got your gravel dreams covered. Three routes, fully supported with aid stations that'll make you want to mooove in permanently:

The Big Bovine: For those who think "epic" sounds like a nice warm-up
The Feisty: When you want long, but not epic long
The Happy Bovine: Proof that size doesn't matter (but fun does)

Gear tip: This is mixed-surface magic, folks. Think 38c-42c tires to handle everything from dusty washboard to buttery tarmac. Route details are still cooking, but one thing's for sure – there'll be dirt, there'll be climbing, and there'll be grins wider than a cow's tail.

Event SCHEDULE

Thursday

Stay tuned. We’re cooking up a special “Meet The Story Makers” charity fundraiser event. There’ll be some bikes, some local wines, some delicious eats, some story sharing.

Friday

Shakeout Ride in AtascaderoFestival & Packet Pickup

Saturday

6:45am - Packet pickup

8:00am - Staged Rollout

12:30pm - Festival & Food Opens

4:30pm - Podium Awards

6:00pm - Festival ends

The Big Bovine

This juicy burger of a course has left past riders saying “What The Moo Was That” for its beauty, fun, and challenge! Stay tuned for an official course announcement.

The Happy Bovine

Not into all the climbing? No biggie, the Happy Bovine is a little more of a Goldilocks route.

The Feisty Bovine

We call this calf feisty, because her climbing always packs a surprising kick. We’ll let ya know when the course is official.

Meet Our Charity Partner

The Land Conservancy of San Luis Obispo County is a local nonprofit land trust that has permanently conserved over 66,000 acres of land throughout the county. Our goal is to help prevent poorly planned development, protect drinking water sources, restore wildlife habitat, and promote family farms and ranches. We connect people to the land and to each other.